1. Introduction

At MermARTh, we take the protection of our customers’ and visitors’ personal data very seriously. This Privacy Policy explains which data may be collected when visiting mermarth.com or making a purchase, how this data is used, and how it is protected.

2. Collected Data

The following personal data may be collected:

• First and last name
• Email address
• Phone number
• Shipping and billing address
• Order and payment information
• Website usage data (IP address, browser type, visited pages)
• Messages submitted through contact forms or WhatsApp

3. Purpose of Data Processing

The collected data is used exclusively for the following purposes:

• Processing orders and ensuring delivery
• Customer support and shipment tracking
• Compliance with legal obligations (taxes, customs, etc.)
• Sending newsletters and promotional notifications (only with explicit consent)
• Improving website performance

4. Data Sharing

Your personal data will never be sold or rented to third parties. Data is shared only in the following cases:

• Shipping and logistics companies (for delivery purposes)
• Payment service providers (for secure payment processing)
• Relevant authorities where legally required

5. Cookies

Our website uses cookies to improve the user experience. Cookies may be used through third-party tools such as Google Analytics and Meta Pixel to analyze website traffic and measure advertising performance. You may disable cookies in your browser settings; however, some website functions may not operate properly as a result.

6. Data Security

Your personal data is protected against unauthorized access, alteration, or disclosure through appropriate technical and organizational measures. Payment transactions are secured באמצעות SSL encryption.

7. Data Retention

Your personal data is stored only for as long as necessary for the purposes for which it was collected. Where legal retention obligations apply, this period may be extended accordingly.

8. Your Rights

Under the GDPR (General Data Protection Regulation), you have the following rights:

• Right to access your stored data
• Right to correct inaccurate data
• Right to delete your data
• Right to object to data processing
• Right to data portability

To exercise these rights, you may contact us at any time via WhatsApp (+90 551 682 81 35) or through the contact form on our website.

9. Updates to This Policy

This Privacy Policy may be updated from time to time. Changes will be published on this page, and in the case of significant updates, notification will be provided via email.

Effective Date: May 2026